Knowing how to get the most out of hashtags on your Twitter account can be quite a challenge that is further complicated by Twitter Analytics programs online, but are these programs doing more harm than good?
All of the apps about Twitter Analytics are great don't get me wrong, especially when using them for maximizing your Twitter hashtags. However, nothing can replace the insights that can be gained from doing a little bit of the work yourself when it comes to analyzing and knowing about Twitter, your twitter hashtags and purpose of your account . There is just something about collecting certain information, inputting yourself, and looking overall the results that can truly lead to that "Eureka Moment" for an individuals Twitter account that cannot be produced by any Twitter Analytics program currently on the internet. This is whether it is for an individual, a group of people supporting a cause, or even a business looking to gain better insights on their consumers, a lot can be gained by giving your Twitter Analytics a touch of humanity.
For this reason, I have created the following template of information that is necessary to gather in this way to truly get the most out of your Twitter account and to ensure the best experiences for the people that you are following and your followers. At the end of the day, most people tend to desire more followers, but the Twitter accounts we are following can be just as important (it seems a lot of people forget this).
One of the best components of any Twitter Analytics program or really just in general for your Twitter account, is being able to get the most out of your hashtags. These hashtags offer a simple and effective way for a person to search for Tweets that fall into a common topic (More Information Can Be Found About Hashtags At: Tech For Luddites and the awesome article they have on the subject ). Twitter Hashtags have essentially become the backbone of the platform and an established aspect across several social networks.
Twitter Hashtags and Information For (Insert Your Twitter Username Or Business Name Here) (Date)
1. (Twitter Hashtag You Wish To Track) Note: For this first template I am going to be recommending http://hashtagify.me/ to gather the information that I mention about Twitter Hashtags and manual Twitter Analytics. However, I plan on expanding this template in the future and the scope of the sites used.
Popularity:
- 1 Week Trend-
- 1 Month Trend-
Top Influences (Get the top five- top seven influences for the Twitter hashtag you entered)
- (Top Influence)
- Based In-
- Website-
- Tweets-
- Following-
- Followers-
- Shared Followers-
- Interacted with?: ( Answer either yes or no. If answer is yes how did you interact? Favorite a Tweet? Follow? RT? Mention?)
- Interaction Back?: ( Yes or no. If answer is yes, in what ways did the top influence interact back with you?)
- On A List?: ( Yes or No. What List On Twitter. Why are they on that list?)
- Other Notes: ( Other general notes for this follower and any future plans of interaction that you may have)
Repeat The Above Format For The Top 5-7 Influences For Your #
2. Twitter Hashtags Related To Main Twitter Hashtag
- (Your Related Hashtag) ( http://hashtagify.me/ offers a mind map showing several related #'s to the general one that you typed in, all of this for free.)
Popularity:
Correlation To Original #: ( This will show you exactly how related it is to the original twitter hashtag that you entered. Each individual tag can be clicked out and broke down to other related tags using http://hashtagify.me/ . However, simplicity is the focus of this first manual Twitter Analytics template.)
Continue using this format for each branch of the mind map and related Twitter Hashtags. Just because a tag has a low popularity or low correlation does not mean that a creative and effective use cannot be found for it.
3. 2 To 3 Ideas To Utilize Main Twitter Hashtag and Minor Twitter Hashtags for Manual Twitter Analytics ( Insert A Time Period of 1 Week) Note: By this I mean creative, unique, and different ways to engage your users using not only your Twitter Hashtags, but other popular Twitter Hashtags to go along with them. The purpose of researching, typing, and studying the information in this template is to achieve a perspective that regular Twitter Analytics apps cannot give you. Take this opportunity to jot down a few ideas or maybe even to create a mind map of your own.
While these steps of how to get the most out of your hashtags when using manual Twitter analytics will take a good bit of time ( and believe me, they do), the possible pay off and benefits of following this template could indeed be great. Though I am just coming up with this idea and have not had a complete opportunity to test it, I still feel strongly that no program that analyzes the information on your Twitter hashtags can replace or outshine the possibilities that can be established by adding some humanity to your Twitter Analytics.
What do you think of this basic template for your hashtags?
Do you also feel that some tasks are better left to actual people vs. computers?
Are you planning on trying to use this template for your Twitter Account, Twitter Hashtags, and starting to use manual Twitter Analytics? ( Feel free to do so, I am offering it free to use for any that feel they may benefit. The only cost to you is to provide feedback with its results for you or any suggestions you may have)
It is recommended that aspects of this template for your Twitter Hashtags are updated on a weekly basis ( Popularity of main twitter hashtag, popularity of top 3 Twitter Hashtags that are related to your main tag, interactions with/ from top influences, and 2 to 3 other unique ideas for your main twitter hashtags).
Depending on the feedback that I receive on this initial post concerning how to get the most out of your hashtags and Twitter Analytics with a human touch, I plan on expanding this basic idea and focusing more on information that needs to be entered by human hands to truly reap its full benefit. An example of this will be a template of information that may be useful for maximizing your twitter hashtags and using manual Twitter analytics with a monthly, tri-monthly, bi-annual, and annual report of the information collected with manual Twitter analytics.
